Management of sightseeing and tourist values in the Piła region

Abstract

General description of the problem: the problem of research in the field of managing sightseeing and tourism values is rarely undertaken in Polish literature, which results from the management system functioning until 1989 (producer’s market), as well as from the way local government operated at that time.
Purpose of the article: to analyze the sightseeing and tourism values of the Piła region and to present the current problems related to their management.
Research methods: analysis of foreign and Polish literature in tourism management and the quantitative and qualitative method related to the location of the studied values.
The most essential theses: the Piła region has sightseeing and tourist values, there is little infrastructure in the area of sightseeing and tourism in the studied region, however, there are various other forms of activity, the principles of functioning of the tourist attractions offered require changes, in the studied region no research related to sightseeing values is used -tourist and tourist attractions.
Research results: the conducted research has shown that it is necessary to implement more effective methods of managing sightseeing and tourism values in the Piła region and marketing principles, as well as research methods and training of staff involved in tourism.
The originality of the study: the article has a review and practical nature, and presents methods, research directions and location in the field of the studied objects.
Type of study: review article detailing empirical studies in the form of graphic studies related to the studied objects. Conclusions: the conducted research has shown that it is necessary to implement more effective methods of managing sightseeing and tourism values in the Piła region and marketing principles, as well as methods of their research and training of personnel dealing with tourism. The research problems discussed in the final part of the study indicate the need to undertake research, the results of which could facilitate management in the field of tourism, with particular emphasis on sightseeing and tourism values, both for local authorities and theoreticians.

Citation______________________________________________________________________________

Kwaśniewski, J. P. (2021). Zarądzanie walorami krajoznawczo-turystycznymi w regionie pilskim, Zeszyty Naukowe Wyższej Szkoły Gospodarki - Turystyka i Rekreacja, t. 37, nr 16, Wydawnictwo Uczelniane WSG, Bydgoszcz, p. 35-54. https://ojs.byd.pl/index.php/tir/article/view/18/6

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